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0001 Thinking with code
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Product engineering for companies in Japan and the Nordics.

We're a Tokyo-based studio that designs and builds software for teams that have outgrown their first version. Senior engineering and product management, on a fixed-scope project or a monthly retainer.

Understanding, then building

Code is cheap now. Knowing what to build isn't. Every engagement starts inside your process — the people, the approvals, the spreadsheet nobody mentioned in the brief — and the first thing we build is usually a rough version that tests whether we've understood the problem. What ships afterward fits how your company actually works.

Built with AI, by people who ship

We use AI across research, design, and delivery, and we build it into our own tooling — Link, the platform we ship client work through. It means faster iterations for you, without the usual gap between what was designed and what got built.

Our own products

We build software of our own, too. Consistency, a pixel-perfect website builder. Blocker, a website blocker for macOS. Link, a branded client portal. They keep us honest: we ship, maintain, and support what we make.

Work with us

Bring the hard problem. We'll tell you whether we're the right people for it, and what it would take.

We’ve worked with